Wow! If you didn’t get a chance to read the December e-newsletter issue of CW Bulletin from IABC headquarters, make a point to do so this week. It is jam-packed with advice from senior communicators about Navigating the Economic Crisis.
My favorite article is from fellow Texan, Sheri Rosen, ABC. She advises communicators to stick to basics. No need for a special dog-and-pony show, just follow your strategic communications plan. This is also no time to run and hide. You’re a communicator. Communicate.
“People want information to help them sort through their thoughts, and that’s where you as a communicator can help. Explain what is happening in the marketplace from the perspective of your company and industry. Information fosters understanding, and conversation leads to shared understanding,” Sheri says.
Also, get out your calendar and mark these dates: January 22, February 12, February 26 and March 26. IABC Houston will be bringing you programs on Strategic Planning, Small Business Longevity, Employee Communications and the International Perspective, respectively. A networking happy hour is also in the works for February. That’s where you can really gain persepctive on the state of communications by talking with your peers. We also plan to offer a complimentary Webinar this spring. Stay tuned for those dates.
With all of these resources, there’s no time for hand-wringing and lamenting the state of the economy. Just communicate!
