For the first time in a very long time IABC and a “competitor” organization, PRSA, collaborated on presenting a professional development event. Insider’s Guide to Internal and External Branding was held October 21 at the Briar Club.
The panel was stellar–Mark Schumann, ABC, with Towers Perrin, who has written two books on the subject; Bethany Haley, president and brand director of Savage Design; Karen Love, director of practice growth with PKF of Texas, an accounting firm; and Christine Mathers, corporate communications director, Weatherford International. Denise Patrick with Pierpont was the very able and entertaining moderator.
The sponsors were impressive–Brookwoods Group, Beth S. Miller Marketing Communications, Art Squad, Business Wire and Houston Wellness Association.
I just have one question–where were you?
Those who did attend came away with pages of notes, some of which I had planned to share in this space. But I changed my mind. You really had to be there. You really should have been there. I’m at a loss as to why more IABC and PRSA members didn’t take advantage of this professional development opportunity. I believe the topic was relevant. So what was it? Too early? Too long? Everyone was out by 10 a.m.
I’d like to thank Travis Harper, our board’s marketing VP, for representing IABC so well and working with PRSA’s Suzanne Lammers and Melanie Brenneman to plan the event. Thanks to the speakers who took the time from their busy schedules to participate. Thanks to the sponsors for investing in the program. Thanks to PRSA President Priscilla Tinsley and her board for the willingness to collaborate with IABC.
And thanks to those who attended. I know that like me, you came away with valuable information you can use in your jobs and careers. Special kudos to the students who attended.
We plan to work with PRSA again to present another program next year. Maybe then I can add you to the list of thank-you recipients.
